The customer enters an immersive tunnel of sound and sight, where HD screens line each side of the device, broadcasting captivating images from the brand’s universe.
Rolls Royce’s emblematic Spirit of Ecstasy statuette, projected onto the screens, accompanies customers along their journey, following their every step until they exit the tunnel. The black marble floor and reflective ceiling amplify this multi-sensory immersion, where immersive audio and visuals merge to offer a unique experience, embodying the luxury and elegance of the Rolls Royce universe.
Cosmos is an immersive experience imagined by the La Fourmi agency, under the artistic direction of Spectre, for the brand’s concessions in China. It is part of the brand’s strategy to enhance the customer experience, combining luxury and technology to offer an unforgettable first contact. The brand wanted to transform the entrance to the dealerships into a unique sensory journey, where every detail is designed to transport the visitor into the brand’s prestigious universe.
Mooders was asked to design the sound for this experience, with the mission of creating immersive audio content to accompany the visuals and enhance the upscale, mysterious ambience desired by Rolls Royce.
The soundtrack imagined for Cosmos is ethereal, intense and mysterious. Coupled with spatialized sound design, it plunges visitors into a weightless universe, in harmony with the refined aesthetics of the visual experience. The balance between discreet yet powerful sound immersion was essential to preserve the luxurious dimension while captivating the customer’s attention.
We designed a soundscape in which every note and effect is designed to sublimate the welcoming experience, without distracting from the visuals or the exclusive feel of the Rolls Royce environment.
The Cosmos project embodies Rolls Royce’s commitment to offering unique customer experiences, where every detail, visual and aural, is designed to captivate and amaze. Mooders played a key role in the success of this immersion, contributing its expertise at every stage of the process.
From strategic advice to sound creation, mixing and audio spatialization, we ensured that every sound element blended harmoniously with the brand’s luxurious universe. This project illustrates our expertise in immersive, made-to-measure audio.
