Rebrand

Mooders

Services

SOUND DESIGN

BUSINESS

ARTS & MEDIAS

CREDITS

ShoobAKA - Motion Designer

Beaucoup Studio - AD

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Rebrand

Mooders

A beautiful collaboration with artist ShoobAKA for a dynamic setting in motion of the new graphic identity of our sound design studio

Mooders’ new graphic identity marks an important milestone for our studio. Orchestrated by Beaucoup, this redesign combines modernity and simplicity to embody Mooders’ high-end vision and ambition. The sober, elegant graphic style, the starting point for this transformation, now structures all media and profiles, offering overall visual coherence.

Context

Why the redesign? Mooders is celebrating its tenth anniversary, and it was time to renew its image to reflect its evolution. With the help of digital studio Beaucoup, our visual identity and website were redesigned to better represent the essence of our studio while enhancing the user experience.

Key structuring elements

As a sound design studio, our raw material is first and foremost music and sound.

The logo, inspired by the symbols of cardioid microphone positions and stereo tracks, reflects Mooders’ DNA, deeply rooted in audio and music.

The alternation of black and white, a subtle nod to piano keys, brings a sober, modern elegance. By letting color express itself on our customers’ content, this clean aesthetic creates a striking visual contrast and enhances their creations.

On the move

To bring this new visual identity to life, Mooders called on ShoobAKA to produce a dynamic video based on the graphic principles devised by Beaucoup. The video, enhanced by original music and sound design, sets the graphic elements in motion, adding an extra dimension to the user experience.

The impact

This new visual identity marks an important milestone for Mooders. The renewed website offers an enhanced user experience, while embodying the company’s modernity and ambition. The redesign also strengthens the link with users and better meets their expectations.

Intuitive, elegant navigation

Site navigation is simple and efficient. Every element is designed to guide the user smoothly and facilitate access to the various sections and information.

To ensure an optimal user experience, the redesign focused on simple, effective and unobtrusive design principles. The three letters of the Mooders logo (O-O-D) are used as a visual gimmick throughout the navigation. This bold choice gives the site a strong, recognizable identity. Many have integrated distinctive visual elements throughout the navigation, making the experience embodied and original.

Users can now discover a modern site, where every detail has been carefully thought out to reflect Mooders’ new visual identity. The visual coherence and intuitive navigation make for total immersion in the world of our sound design studio.

Conclusion

The redesign of Mooders’ graphic identity and website represents a significant evolution for our studio. It symbolizes the entry into a new decade of creativity, while offering an optimized online experience. The clean, modern design, based on alternating black and white, creates a pleasing visual harmony and highlights customer content.

This transformation is much more than just a change of appearance. It’s a testament to Mooders’ commitment to constant evolution and offering the very best. The new website is now online, ready to welcome users and offer them a rewarding experience.

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