Homme et garçon regardant vers le haut dans une forêt ensoleillée

Experiencing nature

HUTTOPIA

Services

SOUND PRODUCTION

BUSINESS

HOSPITALITY

Year

2012

CREDITS

DIRECTOR : Camille Marotte

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Works

Main touchant une surface couverte de mousse dans une forêt

Experiencing nature

HUTTOPIA

Huttopia brings the wilderness experience to life in a sensitive and touching film

For its TV and radio campaign, the Huttopia chain of nature campsites plunges viewers into a world of visual and auditory sensations.

An ASMR approach for a film that gives pride of place to emotion.

A family enjoying a warm, cozy evening together while camping in the woods, with softly illuminated tents in the background and the glow of a lantern hanging overhead.

Context

Huttopia’s key strategy is to offer a taste of “original” camping: living for a while in the midst of magnificent, unspoilt nature.

This film tells the story of a father and son who discover natural landscapes together, exchanging ideas as they go, in an atmosphere of joyful discovery. Everything is filmed in a very subtle, cinematographic way to give the film a “palpable” feel.

We were asked to bring our sonic sensibility to the film, to make the light, the wind, the touch and the warmth of the sun feel real through sound design.

Solutions

To achieve this feeling of immersion in the heart of these natural places, we used real nature sounds (wind in the branches, rustling leaves underfoot, lapping water…), giving the film an astonishing sense of fullness and a calm, soothing rhythm.

The ASMR-style sound design accompanies the viewer in this discovery, like a child’s hand trailing its fingertips in the crystal-clear water, or the sound of the wind in the forest’s high branches.

At the end of the film, in a small clearing, we discover a large tent lit by lanterns. It’s at this moment, suspended in time, that the voice-over comes into play, so touching and sensitive; such a warm timbre and a whisper that takes us by the hand to help us “experience nature”.

Hands gently holding a small grasshopper, highlighting a delicate human interaction with nature.

Tranquil moments on the water: a pair of individuals enjoy a leisurely canoe ride amidst the serene backdrop of a calm lake, framed by the whispering reeds at the water's edge.

Gentle touch: a person in a checkered shirt resting their hand on the side of a wooden boat, trailing their fingers through the calm, sparkling waters.

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