For the prestigious Watches and Wonders trade show, Mooders was asked to create the original music and sound design for an ambitious digital experience, which aimed to offer a dreamlike, sensory exploration of the world of Cartier watches, combining sonic innovation and visual sophistication.
A not-to-be-missed annual event, Watches and Wonders offers a unique showcase for the most prestigious brands in the watchmaking sector. Cartier, an emblem of luxury and elegance, wanted to offer a unique digital experience for the occasion.
Cartier called on Immersive Garden to develop an immersive digital experience to explore different watch models, scrolling through several aesthetic and poetic universes.
To meet these requirements, we created a soundscape that reflects the elegance and prestige of the brand. Each segment of the site presents a distinct sound universe, designed to resonate with the unique characteristics of each Cartier watch.
The music composed is soft, moving and ethereal, made up of ethereal orchestral layers. A few crescendo chords accompany the navigation and reinforce the user’s immersive experience.
Each page of the site reveals a unique sound universe, perfectly synchronized with the visuals. Fluid sound transitions and immersive effects have been carefully designed to enrich the user experience. The result is a captivating, intuitive browsing experience, where every click and interaction is accompanied by a subtle, elegant sound universe.
Visitors are thus transported into a sensory exploration that sublimates the art of Cartier watchmaking.
This sound experience has been acclaimed by users and critics alike, highlighting the exceptional craftsmanship and innovation of the House of Cartier.
The project won several awards, testifying to the quality and originality of our work.
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