Back on our original music and sound design creations for the “Celebrate with Cartier” campaign.
![Un anneau en or avec des pierres précieuses, monté sur un support, avec le logo "Cartier" en noir sur un fond clair parsemé de tiges dorées et noires.](https://mooders.net/wp-content/uploads/2024/06/BANDEAU-CARTIER-480x186.jpeg)
Original music composition and sound design creation for Cartier
![Montre dorée élégante affichée sur un fond blanc épuré avec des formes sphériques.](https://mooders.net/wp-content/uploads/2024/06/thumb-480x270.jpeg)
THE CAMPAIGN
By borrowing the codes of Modern Art through the design of kinetic structures, the directors are offering a crystalline and refined universe, close to the brand image. This campaign is made up of 8 « capsule films » in which each highlights a product at the heart of the work : moving, elegant and poetic pictures, thought as unique sensory experiences.
The challenge of our work, as a composer-sound designer, rested on our ability to create a sensitive sound universe, a touch of magic that gives body to visual representations, while bringing the “Christmas” touch.
The brief suggested to create a strong parallel between the visual installations and the sound sensations, produced in the manner of content called “ASMR” (Autonomous Sensory Meridian Response).
![Une montre avec un bracelet en cuir noir et un cadran rectangulaire, présentée dans une sphère transparente remplie de paillettes argentées.](https://mooders.net/wp-content/uploads/2024/06/thumb-3-480x270.jpeg)
Our answers in sound design
Baubles Gravity was, for example, created from a tray on which balls were set in motion by being thrown by film crew. The base’s curved shape fosters rotation of the balls and therefore the kinetics in this video. The metallic balls are harmonious and the end of the capsule appears as a resolution, as they meet around the watch.
![Une montre avec un bracelet rouge et un cadran rond, entourée de sphères blanches et rouges disposées artistiquement sur un fond blanc.](https://mooders.net/wp-content/uploads/2024/06/thumb-4-480x270.jpeg)
All of them had a singularity of textures and materials that we had to translate into music and sound design. The experimental and minimalist aspect of the installations were also inspiring while composing this unique atmosphere.
![Falaises rocheuses sous un ciel nuageux avec de la brume à la base.](https://mooders.net/wp-content/uploads/2024/06/ur220-decor-480x270.jpeg)