It’s become a regular feature: Salomon celebrates each past year with a film that looks back on the highlights that marked it. The video is inspired by the spirit of adventure, innovation and surpassing oneself that is so dear to the brand.
Salomon’s new tagline “Tomorrow is Yours” is an invitation to seize tomorrow’s opportunities, embrace the unknown and push the boundaries. To illustrate his Best Of 2022, Adrien Marchand, Global head of Social Media & social influence at Salomon, asked us to find music that would be perfectly in tune with the brand’s values, and adapted to the particular format of “Best Of ….”, a rather long format for digital, with a succession of different sports, athletes and locations.
Given the very tight deadlines, the collaboration with Salomon meant that we had to modify a track from our catalog to make it fully suitable for the project. The two references shared by Adrien Marchand were Moderat’s “A New Error” for its rhythmic edge, and Apparat’s “Ash/Black Veil” for its luminosity. The choice fell on “Level up” from the Mooders catalog, an electro-epic and organic music. It was the track that came closest to the references evoked by Salomon, and was then musically enriched and adapted to suit the film.
This musical synchronization isn’t just a soundtrack: it’s the complicit soul of this film, capturing the very essence of “Tomorrow is Yours”, inviting everyone to surpass themselves, today and tomorrow, and to embrace their own adventures.
It’s this kind of film that shows who you really are, what your weaknesses are, what your strengths are: the future belongs to those who are ready to seize it.
